Digital Tenet - A Digital Business Podcast Jeremy Roberts & Sameer Khan

Having a positive reputation is essential to drawing new people toward your brand. By providing positive content with followers on the internet, you protect yourself from negative reviews or channels that might hurt the brand's overall image. In today's shorty, we talk about several useful aspects of online promoting that can help strengthen your content while driving away potentially harmful channels that would otherwise harm your reputation.

Success isn't always measured by the numerical accumulation of likes or follows. Sometimes, simply looking at your share of voice via frequency of mention or searching for keywords related to your product let you know a great deal more about the ranges your channels are reaching. In this episode we aim to discuss what to look for in your social channels and briefly mention some ways to identify the key metrics for your product.

Often times in the marketing world our voices have trouble penetrating a vast web dominated by larger, more experienced business holders. Finding the time and resources to have your voice heard can prove difficult when shadowed by the arsenal some of these companies employ. Today we identify and address the techniques smaller business marketers can utilize to effectively capture the attention of audiences in a vastly populated market.

Every year, SalesForce releases a report call the “State of Marketing“. They survey thousands of marketers and compile the findings into a content heavy report. This year, the goal of the survey was to understand:
1. Trends influencing and changing the role of marketing.
2. How different marketing teams approach marketing intelligence and customer experience
3. New developments in the digital business and marketing industry.

We spend a lot of money, resources and time on marketing. There are many different marketing tactics and channels including seo, ppc, offline advertising, events and tradeshows. The question is how do you understand which marketing channel is most effective or what combination of channels should you invest your time and money on. In this show, we will answer some of the most pressing questions a digital business marketer has and share our experience.

Do you have a great idea on how to improve results, reduce cost or optimize organizational processes? Do you think your idea is worth sharing and has a potential to benefit your organization? Are you holding back because you don't know how to talk about your idea to your boss or peers? In this show, we will discuss quick tips and strategies to take your idea from thoughts to reality. We will share proven methods to manifest your ideas.