45 episodes
Engagement Fundraising: How to Raise More Money at Lower Costs MarketSmart, LLC.
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4.5 • 19 Ratings
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Generate more gifts with less money and reduced resources with Engagement Fundraising. Join Greg Warner as he cuts through the noisy and confusing echo chamber of fundraising philosophies to help you become more efficient and effective generating more major and legacy gifts.
Presented by MarketSmart, LLC. Learn more at www.imarketsmart.com.
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Fundraising Climate Change is Here!
Fundraising climate change is here! Learn what this means for you and your organization.
Learn more about MarketSmart at www.imarketsmart.com.
Learn more about the Engagement Fundraising Book at www.engagementfundraisingbook.com. -
Channel Fragmentation
We live in a world with endless inputs and channels: smartphones, tablets, television, email, and social media are just a few. Learn how to address all of these channels in a way that donors love and get value from.
Learn more about MarketSmart at www.imarketsmart.com.
Learn more about the Engagement Fundraising Book at www.engagementfundraisingbook.com. -
The Consideration Process for Major Donors and Legacy Supporters
Learn about the consideration process that major donors and legacy supporters go through as they determine who they want to give to.
Learn more about MarketSmart at www.imarketsmart.com.
Learn more about the Engagement Fundraising Book at www.engagementfundraisingbook.com. -
Let Your Donors Opt-In
Learn just how important letting donors opt-in is and the value of treating your donors how you’d like to be treated.
Learn more about MarketSmart at www.imarketsmart.com.
Learn more about the Engagement Fundraising Book at www.engagementfundraisingbook.com. -
The War for Fundraising Talent with Jason Lewis
Jason Lewis, the author of the War for Fundraising Talent, joins Greg and Tim to discuss the value of a thank you call, fundraising conferences, and much more.
Learn more about MarketSmart at www.imarketsmart.com. Learn more about the Engagement Fundraising Book at www.engagementfundraisingbook.com.
The War for Fundraising Talent: And How Small Shops Can Win is available on Amazon and wherever books are sold. -
What Data Fundraisers Want to Qualify and Prioritize Donors
Recently we surveyed a few hundred fundraisers to find out what they felt were the most (and least) important data points for qualifying and prioritizing major gift supporters for outreach.
Greg and Tim discuss the findings in this episode.
The survey results can also be found here - https://imarketsmart.com/the-top-qualification-and-prioritization-data-points-you-should-consider-before-you-reach-out-to-your-supporters-to-build-a-caseload/
Learn more about MarketSmart at www.imarketsmart.com. Learn more about the Engagement Fundraising Book at www.engagementfundraisingbook.com.
Customer Reviews
Great Podcast!
Greg Warner is a straight shooter. He knows what works in major gift fundraising -- he's tested and proven it -- and he shares that with his listeners here. If you want to raise more money, reduce the random fundraising noise in your nonprofit, and build better donor relationships, listen to Greg's advice.
Fun and brilliant
You guys crack me up. And the sound effects.... so good. Oh, and the content is super helpful and fresh too.
Account Manager
I love listening to Tim and Greg on my commute! A valuable and interesting podcast that aims to teach the ins and outs of engagement fundraising. It puts me in a "can-do" mood before going into work!