Frickin' Awesome Entrepreneur Alissa Daire Nelson Helps Business Owners Develop a Frickin’ Awesome Mind

Episode Summary:
Kate DiLeo is an incredible branding expert and a tenacious actualizer who enables organizations of all sizes to realize their vision. Kate believes that business is a conversation and a relationship, not a transaction. Therefore, effective branding should create compelling common ground with your customers. In this episode, Alissa and Kate discuss the Kate’s entrepreneurial journey, from side hustle to full-time job. They expound on the importance of having the right competitive mindset, being intentional and the power of saying ‘No’ to anything that does not align with your goals.
Key Takeaways:
00:57 – Alissa welcomes to the podcast Kate DiLeo, who shares her background as a brand strategist and her decision to pursue full-time entrepreneurship
09:47 – Kate’s Strengths Finder profile and the importance of having the proper competitive mindset
15:22 – What unique strengths have contributed to Kate’s success as a branding expert
21:08 – Kate speaks to the ongoing challenges and obstacles she is facing as an entrepreneur
28:26 – Advice Kate would give to other entrepreneurs and where listeners can follow and connect with Kate
Tweetables:
“By that point I had been doing branding and marketing work actually as a side hustle, outside of all of my day jobs, for almost ten years at that point. And I fell in love with it and was starting to hit this tipping point where people were asking for more, and I was getting referrals, and I was getting leads. And I was sitting there and asked, ‘Why do I not make my side hustle my official hustle?’” (05:42)
“Everything I teach starts with your message. If you don’t have it down and you’re out there trying to hustle and get clients, it’s probably going to feel like you’re throwing spaghetti at the wall hoping that something sticks.” (08:18)
“I’m going to get really strategic with myself. I’m going to get really competitive with myself. I’m going to leverage my strengths for me. When I started from that standpoint for that first year, it laid the foundation so I could leverage my strengths for my clients.” (13:11)
“I know my strengths. I also know what it looks like when maybe I’m not showing up running on all cylinders. So, my commitment to you is to show up running on all cylinders, meaning we’re going to set the tone, we’re going to set the intention, we’re gonna probably do these sessions in the morning before Kate’s brain shuts down for the afternoon.” (16:19)
“My job as an entrepreneur is to win work. I gotta keep the wheels on the bus. And the only way I’m gonna keep the wheels on the bus is by bringing in a revenue that matched what I was making in my salary and to work smarter, not harder.” (20:16)
“The reality is we have about twenty to thirty seconds, in the initiation of a conversation, to say who we are, how we solve their problem and why we’re different from the competition. And, if we can’t clearly articulate that, we’re not gonna get them to the table so we can give them our sales pitch.” (29:43)
Links Mentioned:
Alissa’s Website – https://www.daire2succeed.com/
Kate’s LinkedIn – https://www.linkedin.com/in/katedileo/
Kate’s Website – https://ennobble.com/
Kate’s Instagram – @katedileo https://www.instagram.com/katedileo/
Kate’s Twitter – @KateDiLeo https://twitter.com/KateDiLeo
Kate’s Email – kate@ennobble.com
Kate’s Facebook – https://www.facebook.com/katedileo/

Episode Summary:
Liza Lomax is a life coach who specializes in body image coaching. She helps women eliminate their negative self-talk so they feel beautiful and confident at any weight. Liza coaches from a place of both expertise and personal experience, helping her clients achieve their goals. In this episode, Alissa and Liza discuss the inspiration to start Love Your Body Coaching and how Liza built it into a career, the value of friendship and the secret to manifesting what you want in your life.
Key Takeaways:
00:57 – Alissa welcomes to the podcast Liza Lomax, who shares her journey to self-love through cutting out the negative toxic influences in her life
10:06 – How Liza started and sustained her journey of weight loss
15:12 – Liza expounds on her educational background and her passion for helping people
21:38 – Liza’s Strengths Finder profile
28:23 – The value Liza places on friendship
30:23 – Liza speaks to the ongoing challenges she’s facing, including her own money mindset
41:06 – How Liza identifies and manifests what she wants to see in her life
47:09 – Alissa thanks Liza for joining the show, and let’s listeners know where they can follow her
Tweetables:
“I knew that there were women out there that suffered and had those same mindset issues that I did. And I wanted to help them. I wanted to help all of them.” (08:42)
“In my heart I knew that there was something that I had to do and it was something for me. And I always knew that somewhere down there I valued myself, even though I didn’t say it externally all the time to myself. I knew that, as a spiritual being and this human body, I knew that I needed to do something and needed to help myself somehow.” (11:47)
“I always helped people. I was always there to help people. I love people. I light up when I talk to people and I’m so passionate about just helping anybody. And that’s really what I did for the longest time – I just helped people.” (16:45)
“Money is energy. We need money.” (32:47)
“Literally, if I see a penny on the ground – I don’t care that it’s a freakin’ penny – I’m gonna pick it up because it’s the universe sending me money.” (41:40)
Links Mentioned:
Alissa’s Website – https://www.daire2succeed.com/
Liza’s LinkedIn – https://www.linkedin.com/in/liza-lomax-7b9625179/
Liza’s Website – http://www.lizalomax.com/
Liza’s YouTube Channel – https://www.youtube.com/channel/UCfhaE9SuVs915S5LnLFxtMA
Liza’s Instagram – @lizalomax https://www.instagram.com/lizalomax/
Liza’s Twitter – @liza_lomax https://twitter.com/liza_lomax
Liza’s Facebook – https://www.facebook.com/liza.lomax  

Hey there! Well, we are in interesting times, aren't we? 
We'll all taken a proverbial pause, maybe freaked out a little, and questioned how you'll move forward. 
And now... let's take back control of what we can control. What we feed our minds, how we care for ourselves, and our inner game. 
Let's do this together. 

As Alissa has said time and again, we're all perfectly lopsided puzzle pieces, a part of this larger puzzle, or threads in the larger tapestry. We have just relaunched this show and what better and more-fitting episode to start with than to invite Kari Romeo as our opening guest because she is everything that this show embodies. Kari is no stranger to limiting beliefs, fears, and self-doubt. Before all the success, she's dealt and struggled with insecurities—much like we all do. Today's episode is truly inspirational and a real testament that what you believe, manifests. I hope that by the end of this episode, you find the power to reframe your thoughts and experience the beautiful transformation that Kari and myself had the opportunity to, and together, let's claim our successes.
About Kari Romeo Kari Romeo is a transformational life coach, she's a motivational speaker, a personal transformation and mindset seminar facilitator. She's also a retired Air Force officer—a decorated one, mind you—a life coach, and author of the new book, Becoming Beautiful: A Personal Journey Towards Happiness. She enjoys speaking with groups, organizations, and businesses about using the positive power of appreciative inquiry to achieve success.
 
Kari’s Top 5 StrengthsFinder Themes:
 
Connectedness Positivity Empathy Individualization Maximizer  
 
Key Takeaways So many people are trudging through life instead of bouncing joyously through life. We're meant to live fulfilling joyful lives. If we're not, then it's time to let go of whatever's holding us back and be happy. We each are our own color of thread in the tapestry of life. It's the little shifts of perspective which help us to live more fulfilling and joyful life. Time-Stamped Show Highlights [00:53] Getting to know our 'relaunch' guest. [04:04] Important things we need to know about Kari.
"I just didn't think I was enough." [07:25] How everything around Kari became brighter and clearer.
"When your inner light starts to shine, it shines the light on all of that." [09:21] Talking about courage [11:03] How Kari digs and uncovers fears and limiting beliefs [16:02] What are Kari's superpowers?
"My job is to be the light that helps somebody else to find their own light." [18:10] Kari's top five gorgeous strengths [20:02] Alissa shares her personal challenge.
"Everybody has a place. Everybody fits in some fashion." [22:44] An experience better than any paycheck Kari's received, ever. [26:44] How Kari mirrors her shine back to herself and the challenges she's had.
"I do transform lives but it's hard to go out there because it's just how I am." [27:57] The deal: There's no proven formula as per Alissa.
"You craft the experience for that particular person. " [29:48] The thread for all of Kari's clients.
"Part of the job as a coach is to call the BS flag." [33:03] Developing other avenues and outlining processes. [35:10] Alissa's challenge to Kari.
"Let's get you shared with the world so that more people can have a little slice of that magic.  [37:58] What Kari wants every woman to know. [40:28] Kari's commitments. [43:04] Where to find Kari and her book. [45:14] Episode wrap up. Selected Links for This Episode Kari’s Website Connect with Kari on LinkedIn TEDx Talk: Teaching the Inner Critic a New Story Becoming Beautiful: A Personal Journey Towards Happiness Frickin’ Awesome Resources Frickin’ Awesome Entrepreneurs Facebook Community From Frustrated to Frickin’ Awesome by Alissa Daire Nelson Daire Success Coaching website StrengthsFinder 2.0 test  StrengthsFinder 2.0 by Tom Rath  

Welcome to our Comeback episode! As what the title says, this episode is dedicated to the introduction of someone who is going to take the reins of hosting this podcast soon. We will also be talking a little bit about what’s in store and what have we been doing in the months that we weren’t airing. This change could not have come at a more perfect time than now. I am truly excited for what’s ahead. Stick around as we usher in a new beginning of an even more awesome podcast for you.
 
About Shawnell Miller Shawnell is an expert in staffing and recruitment having worked in the industry since graduating college. She’s got a degree in communications and is a certified ICF coach. Her intensive years working for recruitment agencies such as Russell Tobin, PRIDE Health, LLC and Infinity Consulting Solutions along with her degree has equipped her with skill sets that is proven to be a welcome addition to the team we are building. Deep and honest conversations is Shawnell’s jam and that makes her a perfect person for the role of coach and host of this podcast.
 
Shawnell’s Top 5 StrengthsFinder Strengths
1. Futuristic
2. Positivity
3. Achiever
4. Responsibility
5. Developer
 
Key Takeaways In the midst of all of that low, I do believe that you shouldn't just get over your obstacles. Use them as that step up to the next level. As you shift from solo entrepreneur to having a team, your core values are important, and they absolutely influence, but they're not the business. It's important to have a place where you can listen in on some of the challenges that people are facing because sometimes those same challenges are the ones you're facing too. When you're in your calling and doing what you love, you truly will feel it I wanted to become as fully educated and how I can be the best version of myself. Time-Stamped Show Highlights [00:39] A sweet reintroduction of the podcast. [02:52] What has happened? [04:27] Daire Success Coaching's newest coach. [07:08] Getting to know Shawnell.
“I didn't really question if there was a possibility that anything outside of that industry or that I would be good at.” [10:16] How Shawnell got interested in coaching. [15:32] Alissa acknowledging Shawnell’s maturity and amazingness. [19:32] Shawnell’s transition and how she found Alissa
“I truly didn't really work on my mindset to really prepare myself for that.” [23:22] The catalyst behind the reemergence. [27:00] The awesome collab starts.
“We judge ourselves and others so harshly but judgment and curiosity can not live in the same space at the same time.” [30:10] What’s been going on with Alissa.
“I was in a position where as a success coach, I felt anything but successful.” [38:09] The mission that emerged from Alissa’s struggles.
“We are moving in a direction that is Universally blessed.” [43:46] What’s in store for us and for you? Selected Links for This Episode Connect with Shawnell on LinkedIn Connect with Alissa on LinkedIn Connect with Daire Success Coaching on Facebook  
Frickin’ Awesome Resources Frickin’ Awesome Entrepreneurs Facebook Community From Frustrated to Frickin’ Awesome by Alissa Daire Nelson Daire Success Coaching website StrengthsFinder 2.0 test  StrengthsFinder 2.0 by Tom Rath

As small business owners, when we start our business, the ultimate goal is to hit a certain figure and be successful, which is what we had always imagined it to be. Anytime that happens, we celebrate and give ourselves a tap on the back for a job well done. But mind you, celebrations can often be short lived, and soon we find out that while we were still high on the success, the stress and challenges were keeping up too. New level, new devil—as I’d like to say. This episode today tackles the issues and challenges that a seven or six-figure business deals with.
I asked my friend Chris to come and join us today. He has willingly shared two major drawbacks that he’d experienced, and together, we will share with you how you can take this challenge head on, what systems and processes to employ, keeping that check and balance, that way we can keep problems at bay or from resurfacing. There’s a lot in store for you in this episode; so clear your head, prepare your pens for some serious note taking because what we share here today might be helpful for you today, or in the future.
 
About Chris Taylor As President & CEO of Actionable.co, Chris Taylor helps business consultants bring learning sustainment and measurable behaviour change to their client engagements.  As the host of iTunes #2 ranked business podcast The 21st Century Workplace, Chris regularly hosts conversations with the world’s leading thinkers on leadership, change management and employee engagement, bringing his trademark curiosity and humour to the complex topics of business strategy and professional management. Chris has penned over 150 articles on aspects of our new world of work, and is a regular speaker on stages domestic and abroad.
 
Chris’ Top 5 StrengthsFinder Themes:
 
Futuristic Strategic Communication Activator Positivity  
Listen in Now! [need iTunes URL]
Key Takeaways If you feel that the business objectives of the organization you work for are aligned with your personal objectives in a truly deep, meaningful way, that does nothing but positive things. The real challenge is taking a pause, how to take one or two ideas, and how to apply those in your life in a way that has lasting impact. Understanding how those strength themes are wired can help you redirect it. Work with people that are doing powerful work in their own space and find a way to support them in their work. Hone in on the craft of presenting, and organizing, messaging around stories, and how to make that meaningful for the audience. The more people you have, the harder it is to get everyone across. Time-Stamped Show Highlights [01:20] An intro that made our guest glow. [03:42] A look at Chris’ background and history.
“It’s not the sort of make-money-while-you-sleep but having a thing that people can consume on their own time.” [06:43] What is Actionable?
“We actually take concepts and convert them into something practical, something actionable.” [11:33] That one tough call Chris made but paid-off well. [12:19] How did Chris make that single greatest decision?
“When I started the business on day one, there was two things I wanted to do with the business.” [13:39] Chris’ brilliant top five strengths [18:14] What is the vision for Actionable?
“I would say multifaceted but there’s really two components to it.” [22:44] The two main challenges Chris is facing in his business: growing community and money.
“It doesn’t matter what the multiple is, the mindset, the challenges, the mistakes that I’ve made in regards to the small amounts of money just compound.” [24:03] Alissa digs in deeper around Chris’ money issues. [28:54] How can Chris surpass his challenge on the business finances. [34:10] Alissa gives Chris a tip that she had just recently implemented in her business too. [35:40] How to find the Actionable platform. [37:14] Podcast recommendation of the week! Selected Links for This Episode Actionable.co Website Actionab