Book Marketing Tips and Author Success Podcast Author Marketing Experts
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Join Penny Sansevieri and Amy Cornell for fun and frank discussions packed with clever ideas, easy-to-implement book marketing strategies, and critical publishing industry knowledge and insight! Designed to help self-published authors and traditionally published authors at any level, the Book Marketing Tips and Author Success Podcast will definitely inspire you with new ideas for how to sell books, grow your platform, and make strategic business decisions as an author. Subscribe today and take that next step toward a more successful, long-term book marketing plan!
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Listener Request: Navigating Amazon's Book Review Minefield
This is another listener request and we're talking about trigger words that could potentially result in your hard-earned reviews being pulled from your retail page.
We chat about the fine line between what reviewers should say to maintain authenticity and what words they should tactfully avoid to ensure their reviews don't get flagged or worse, their accounts blacklisted.
And what's your role as an author? You must lead this charge! It's your responsibility to stay on top of industry standards so your readers feel confident supporting your brand.
We'll share tips on effectively communicating with your readers and potential reviewers, and fostering genuine engagement while steering clear of any violations of Amazon's terms of service.
Buy Penny's new book, The Amazon Author Formula now!
FREE BONUS
If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.
Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast -
The #1 Strategy to Get More Amazon Reviews
Have you ever wondered why some books seem to effortlessly rack up Amazon reviews while others struggle to even get noticed? This week we're unveiling a secret strategy that savvy authors have been using to bolster their review numbers.
We chat about the art of prompting reviews from your readers in a way that feels natural and seamless. It's a genius tactic that surprisingly few authors employ, but the results speak for themselves.
From crafting the perfect call-to-action to timing it just right, we'll guide you through the basics of this simple and FREE strategy.
Buy Penny's new book, The Amazon Author Formula now!
FREE BONUS
If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.
Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast -
Navigating the Literary Agent Landscape
This week we're talking about literary agents. Who they are, what they do, and whether you really need one.
We'll explore the ins and outs of literary representation, breaking down the roles and responsibilities of literary agents, and shedding light on the services they provide for authors.
We'll also discuss the darker side of the industry, including common scams to avoid and red flags to watch out for when seeking representation.
Buy Penny's new book, The Amazon Author Formula now!
FREE BONUS
If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.
Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast -
Amazon's Virtual Voice: Redefining Audiobooks with AI
Join us in this week's episode as we chat about the latest innovation from Amazon: the Virtual Voice.
Imagine a world where authors can transform their written words into audiobooks using artificial intelligence. FOR FREE. It's a game-changer for indie authors, but what does it mean for the future of storytelling and the traditional audiobook industry?
Is this advancement a boon for indie authors seeking accessibility and affordability in audiobook production, or does it signal a threat to the livelihood of professional narrators? Maybe it's a little of both.
Join us as we weigh the pros and cons, and offer insights into the evolving landscape of audiobook production and consumption.
Buy Penny's new book, The Amazon Author Formula now!
FREE BONUS
If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.
Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast -
Navigating the Climb: Pitfalls for Authors Eyeing the Summit
In this episode, we take a peek behind the curtain and dive into the sometimes harsh realities of the publishing world, shedding light on the obstacles that can slow an author's rise to the top – and sharing insights on how to avoid them.
While we love authors who dream big, keeping expectations in check is essential. Don’t be fooled, this isn’t a bummer episode but rather a discussion of actionable things authors can do to avoid wasting precious time and resources on futile pursuits.
From the allure of quick-fix marketing campaigns to the importance of reader reviews and social proof, we dissect the common traps authors fall into when seeking book success and we offer ideas for the right steps to take.
Ultimately, this episode serves as a reality check for aspiring authors, emphasizing the importance of patience, perseverance, and strategic thinking in navigating the treacherous path to literary success. So, if you're an author with big dreams of hitting the big leagues, tune in to learn how to avoid the pitfalls and keep climbing toward your goals.
Buy Penny's new book, The Amazon Author Formula now!
FREE BONUS
If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.
Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast -
Navigating the Media Landscape and How to Get Your Book the Attention it Deserves
In this episode, Penny and Amy decode the intricate world of big media outlets and help you understand what they're looking for and whether or not you’re right for a big media outlet.
We kick off by addressing a common misconception – that success in media equals instant fame or a bestselling book. We’ll discuss the importance of finding your niche and leveraging various platforms to reach your target audience effectively.
But who exactly is your target market? We’ll unpack that, too! We explore the nuances of identifying and reaching the right audience for your content.
Join us as we unravel the mysteries of big media and equip you with the tools to navigate this dynamic landscape with confidence.
Buy Penny's new book, The Amazon Author Formula now!
FREE BONUS
If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.
Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast
Customer Reviews
Great episode on reviews
An excellent example of the useful, brief and clear help this team provides: the recent episode about reviews and the sometimes arbitrary nature of Amazon removing reviews. Penny and Amy offer examples and guidance any author can follow. Thanks again, ladies!
Book Marketing Tips And Author Succesz
I listen to the podcasts while I’m cleaning house, usually on Saturdays, the day after drop. Have also worked about half way through the backlist. I threw a couple of literary books up on Kdp and got no traction because I knew less than a little about marketing them (at least hopefully that was the reason). Thanks to the podcasts, I won’t make that mistake again.
Lots of practical advice!
I’m a traditionally published author of 4 books and these ladies are still teaching me so much I don’t know about the biz!