Ad Victoriam Salesforce Simplified Ad Victoriam Salesforce Simplified

Episode Notes and Resources:

The topic on the episode of the Ad Victoriam “Salesforce Simplified” podcast is, well… Ad Victoriam Solutions! We’re celebrating our 10th anniversary in 2024, so we thought you might like to learn a little bit more about us: our roots, our culture, and more about the Salesforce world… so we’ve invited AdVic® CEO Jeff Jones and President Brian Mize to fill in those holes for us.

Jeff Jones on LinkedIn:
http://tinyurl.com/2ua63daf

Brian Mize on LinkedIn:
https://tinyurl.com/4uyzpd24

More About Ad Victoriam Solutions:
https://tinyurl.com/42z4xanv

Episode Notes/Resources:

In this episode of Ad Victoriam's Salesforce Simplified, we’re talking with Salesforce Ben’s Operations Director, Lucy Mazalon, about the differences between Salesforce’s Account Engagement (Pardot) and Marketing Cloud. 

The reason we’ve called on Lucy for this topic is that she is an 11x certified Marketing Champion and the founder of The DRIP, Salesforce Ben’s sister blog for marketing professionals.

Lucy Mazalon on LinkedIn: 
http://tinyurl.com/45ca9j9k

Salesforce Ben:

https://www.salesforceben.com/


The DRIP on LinkedIn:
http://tinyurl.com/3zdavd3a

Subscribe to The DRIP Newsletter:
http://tinyurl.com/bdhkvtf7

Episode Notes and Resources:
In this episode of Salesforce Simplified, we’re talking with Michael Hudlow, a leader in business transformation and corporate innovation - and an expert on the topic of CRMs - about common, but not always obvious, reasons people don't use and adopt CRMs, including Salesforce CRM. Michael is also the author of the books, “How Not To F*ck Up A CRM System: Learning From Others Mistakes” and “How Not To F*ck Up Artificial Intelligence & CRM Systems: Maximizing ROI With AI.”

Michael Hudlow on LinkedIn:
https://www.linkedin.com/in/mmhudlow/

Michael Hudlow’s Website:
https://www.bitxiacrm.com/

Michael M. Hudlow’s Books:

“How Not To F*ck Up A CRM System: Learning From Others Mistakes”:
https://a.co/d/hkbJZRw

“How Not To F*ck Up Artificial Intelligence & CRM Systems: Maximizing ROI With AI”:
http://tinyurl.com/mr2depya

Episode Notes/Resources:

In this episode of Salesforce Simplified we’re talking with Salesforce Ben’s Courses & Community Director Christine Marshall about some of her favorite new features inside Salesforce’s Spring ‘24 Release.

In addition to her Salesforce Ben duties, Christine is an 11x Salesforce-Certified Evangelist, who also serves as a Salesforce Admin Group leader and has been named - several times - as a Salesforce MVP.

Christine Marshall on LinkedIn:
https://bit.ly/3UI8jjK

Salesforce Ben:
https://www.salesforceben.com/

Bristol Salesforce Admin User Group:
http://bit.ly/3NZi62W

Salesforce Spring ‘24 Release Notes:
https://bit.ly/48JPGDg

Episode Notes & Resources:

On this episode we’re welcoming back to the Salesforce Simplified podcast Vende Digital CEO & Chief Strategist Paul Slack to talk about the relationship between AI and marketing, what we saw and worked in 2023 (and what did not work), and what marketers should be thinking about as we jump into 2024 and beyond.

Paul Slack on LinkedIn:
https://www.linkedin.com/in/paulslack/

Vende Digital: 
https://vendedigital.com/

Paul’s Book: “Social Rules!”:
https://amzn.to/3ct2T8s

Paul’s AI Resources:

AI-Enabled CMO:
https://page.vendedigital.com/asset/the-ai-enabled-cmos-playbook

AI Toolkit for B2B Marketers:
https://page.vendedigital.com/asset/ai-for-b2b-marketers-guide

Prompt Engineering Guide:
https://page.vendedigital.com/asset/ai-prompt-engineering-for-b2b-marketing

Demand Gen Jammers Group:
https://www.linkedin.com/groups/14025860/

AdVic Resource:
Free No-Form eBook: Exploring Salesforce’s GPT-Powered AI Tools:
https://bit.ly/45TZbPa

Episode Notes/Resources:

On this episode of “Salesforce Simplified,” our topics will focus on current data, digital and AI challenges and how to stay ahead of them. Our guest, Chris Hood, is an expert in those areas.

Bio: Chris Hood is a digital strategy expert and author of “Customer Transformation,” boasting 35+ years in online entertainment, marketing, and business development. Hosting "The Chris Hood Digital Show," he guides organizations on innovation and customer-centric leadership. Former roles include heading Google's Digital Business Strategy, crafting transformation programs for Fortune 500 companies, and developing storytelling technologies at Fox Broadcasting and Disney. As a co-founder of Blind Squirrel Games, his influence stretches across multiple industries. Chris also teaches at Southern New Hampshire University.

Resources:

Chris Hood’s Website:
https://chrishood.com/

The Chris Hood Digital Show:
https://chrishood.com/show/

Generative AI and Its Pivotal Role in Customer Transformation:
https://tinyurl.com/2yswy65t

Storytelling With Data:
https://bit.ly/3x6lOBs

Getting Started with Digital Transformation:
https://bit.ly/3uoE9G0

Digital Transformation 101 - Your Questions Answered:
https://bit.ly/3cAgI6a

Preparing for a Digital Transformation
https://bit.ly/2XWKZDD