The Leading Story Lucy Eckley

What often happens at the end of a long change programme? The process of the change has been completed. You've ticked off the milestones and you're seeing initial encouraging signs of early results. The programme thinks it's done. Except the people element - the culture change - is likely not done. Maybe nowhere near done.
This last episode in the mini-series is designed to leave you with food for thought about why communication needs to be a continuous process and how to transition from change communication to business as usual.
Find out more about Lucy’s work at www.theleadingstory.com 
Connect with Lucy on LinkedIn https://www.linkedin.com/in/lucyeckley/ 
Mentioned in this episode
John Kotter - ‘Leading Change’ https://www.kotterinc.com/bookshelf/leading-change/  David MacLeod and Nita Clarke ‘The four enablers’ - Engaging for Success: Enhancing Performance through Employee Engagement, A Report to Government, Department for Business, Innovation and Skills, 2009. The Kubler Ross change curve https://www.ekrfoundation.org/5-stages-of-grief/change-curve/  Disclaimer:
The information contained above is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. The Leading Story Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

In this episode, I'm talking about to use stories to bring change to life and help embed it successfully in your organisation.
 Individual stories come about through day-to-day events in your organisation. They show change in action and play a vital role in sharing knowledge, building momentum and confidence, and celebrating early successes. 
 We will look at:
  Why storytelling works.   How to structure your stories   Where to find good stories   Who should feature in your stories   Where and how to share them Find out more about Lucy’s work at www.theleadingstory.com 
Connect with Lucy on LinkedIn https://www.linkedin.com/in/lucyeckley/ 
Mentioned in this episode
John Kotter - Leading Change https://www.kotterinc.com/bookshelf/leading-change/ Paul Smith - CAR (context, action, result) framework for storytelling - Lead with a Story: A guide to crafting business narratives that captivate, convince, and inspire, USA: Amacom, 2012. Disclaimer:
The information contained above is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. The Leading Story Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

In this episode, I explain how to create a compelling narrative for your corporate change project. I’ll share a mix of communication theory and my own practical experience from 20 years working in corporate communications. 
You will hear:
What a strategic narrative is Why it's so important when you’re communicating business change and transformation What makes a compelling change narrative  How to create your narrative Who should be involved for it to be successful  How you can put your narrative into action to boost the success of your change initiative  Find out more about Lucy’s work at www.theleadingstory.com 
Connect with Lucy on LinkedIn https://www.linkedin.com/in/lucyeckley/ 
Mentioned in this episode
David MacLeod and Nita Clarke ‘The four enablers’ - Engaging for Success: Enhancing Performance through Employee Engagement, A Report to Government, Department for Business, Innovation and Skills, 2009. William Bridges ‘4Ps’ -  Managing Transitions: Making the Most of Change, Nicholas Brealey Publishing, 2009. Michael Margolis - Story 10x, Page Two Books, Incorporated, 2019 Disclaimer:
The information contained above is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. The Leading Story Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Story is a business buzzword at the moment and I’d like to demystify it for you.
This episode explores the difference between narrative and storytelling and how they can work together as a powerful communication tool.
I’ll share my take on the topic, backed up by communication and change theory, to help you use narrative and storytelling to boost the success of your corporate change project.
Change narrative is a structured story that helps your employees make sense of change and provides clear, consistent messaging about the change. Storytelling helps people see the change playing out in real life - helping to share knowledge and learning, build confidence in the change and celebrate successes.
Listen to find out more…
FInd out more about Lucy’s work at www.theleadingstory.com
Connect with Lucy on LinkedIn https://www.linkedin.com/in/lucyeckley/
Mentioned in this episode
David MacLeod and Nita Clarke ‘The four enablers’ - Engaging for Success: Enhancing Performance through Employee Engagement, A Report to Government, Department for Business, Innovation and Skills, 2009. William Bridges ‘4Ps’ - Managing Transitions: Making the Most of Change, Nicholas Brealey Publishing, 2009. Paul Smith - CAR (context, action, result) framework for storytelling - Lead with a Story: A guide to crafting business narratives that captivate, convince, and inspire, USA: Amacom, 2012. Disclaimer:
The information contained above is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. The Leading Story Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

If you're going to lead people on a change journey, you've got to inspire them with a picture of the future. 
This episode explores why your corporate change project needs a clear vision. We’ll look at:
What we mean by a vision What makes that vision compelling Whose role is it to formulate the vision Why a compelling vision is so important in change communication.  As always, I'll share well documented change and communication theory alongside my own practical experience. 
FInd out more about Lucy’s work at www.theleadingstory.com 
Connect with Lucy on LinkedIn https://www.linkedin.com/in/lucyeckley/ 
Mentioned in this episode
John Kotter - ‘Leading Change’ https://www.kotterinc.com/bookshelf/leading-change/  Paul Smith - ‘The 10 Stories Great Leaders Tell’ - published by Simple Truths, 2019 Disclaimer:
The information contained above is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. The Leading Story Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Many change initiatives fail or at least fail to deliver their full value. A well planned and executed communication strategy can boost your chances of success. 
In this episode, we explore why communication is so important during change and transformation and how you can set your corporate change initiative up for communication success from the beginning - based on communication theory and my own practical experience.
I’ll share the biggest mistakes I see leaders and change managers make and what you can do to avoid them.
FInd out more about Lucy’s work at www.theleadingstory.com 
Connect with Lucy on LinkedIn https://www.linkedin.com/in/lucyeckley/ 
Mentioned in this episode
Paul Harrison’s analysis of the content that employees want in change communication - (‘Communicating Change’ is chapter 6 in Exploring Internal Communication, by Kevin Ruck) John Kotter - Leading Change https://www.kotterinc.com/bookshelf/leading-change/  Disclaimer:
The information contained above is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. The Leading Story Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.