31 episodes

The Course Creators Circle Podcast is a podcast created just for Course Creators to support you throughout your course creation journey.Your host is The Course Creators Circle founder and Thinkific Expert Linda Reed-Enever. Linda has been teaching since the age of 14 (dance) and is even trained as a teacher...now she helps people Educate their market through Course Creation and Marketing.Subscribe to get the latest episodes delivered to your inbox as Linda takes you on a behind the scenes look at the Course Creation journey with interviews, tips and tricks, and conversations with Course Creators just like you, in The Course Creators Circle Podcast

The Course Creators Circle Podcast Linda Reed-Enever

    • Business

The Course Creators Circle Podcast is a podcast created just for Course Creators to support you throughout your course creation journey.Your host is The Course Creators Circle founder and Thinkific Expert Linda Reed-Enever. Linda has been teaching since the age of 14 (dance) and is even trained as a teacher...now she helps people Educate their market through Course Creation and Marketing.Subscribe to get the latest episodes delivered to your inbox as Linda takes you on a behind the scenes look at the Course Creation journey with interviews, tips and tricks, and conversations with Course Creators just like you, in The Course Creators Circle Podcast

    Engaging Students Post Course

    Engaging Students Post Course

    Engaging your students after a course is vital for the ongoing success of your business. It's about creating that relationship that keeps them learning with you and continuing along the journey.

    In this episode of The Course Creators Circle Podcast, I will delve into strategies on how you can engage with your students post-course. Join me as we explore effective tips to maintain that connection with your learners even after they've completed their journey with you.

    Creating Lasting Relationships
    Imagine you've just finished a course. You're brimming with newfound knowledge and eager for more. That hunger for continuous learning is what drives many of our students beyond the course completion. As course creators, it's our responsibility to foster this desire and keep them engaged post-course.

    Introducing Membership Opportunities
    One effective way to extend the learning journey is by introducing students to our membership programs. These platforms like The Course Creators Circle provide ongoing support, opportunities for further learning, and a sense of belonging to a community of like-minded individuals. By inviting them to join our inner circle, we ensure they have access to continued guidance and resources.

    Utilising Free Communities
    For those not ready to commit to a membership, offering access to free communities can be equally valuable. These spaces like the Business Business Business allow students to interact with peers, ask questions, and stay updated on relevant topics. It's about providing avenues for engagement that suit the diverse needs of our audience.

    Harnessing the Power of Email
    Email remains a potent tool for post-course engagement. By crafting targeted email sequences, we can guide students towards their next steps, whether it's joining a membership, exploring additional courses, or scheduling a follow-up call. Personalised communication shows our commitment to their ongoing development.

    Automation and Technology
    The digital age has given us access to advanced automation tools and AI-driven solutions. Leveraging these technologies allows us to streamline our communication processes and deliver timely, relevant content to our students. Whether it's triggering emails based on course completion or inviting them to join exclusive communities, technology enhances our ability to nurture relationships effectively.

    The Importance of Feedback
    Feedback is invaluable for refining our post-course engagement strategies. Encouraging students to leave reviews not only provides valuable insights but also offers an opportunity to express gratitude and extend further support. By listening to their feedback, we can continuously improve and tailor our offerings to meet their needs.

    As course creators, our journey doesn't end when the course concludes—it's just the beginning of a lifelong relationship with our students. By implementing robust post-course engagement strategies, we ensure they remain inspired, supported, and eager to continue learning with us. Remember, it's not just about teaching content; it's about guiding and empowering our students every step of the way.

    Highlights

    [00:00:56] Emphasising the importance of continuous learning beyond course completion
    [00:01:35] Introducing membership programs for ongoing support and community engagement
    [00:02:45] Utilising free communities as valuable spaces for interaction and knowledge sharing
    [00:03:03] Leveraging email to guide students towards further learning opportunities
    [00:03:42] Harnessing automation and technology to streamline communication processes
    [00:04:11] Encouraging feedback to refine post-course engagement strategies

    Resources

    The Marketing Circle https://enevergroup.thinkific.com/bundles/MarketingCircle 
    The Course Creators Circle https://enevergroup.thinkific.com/courses/coursecreatorscircle 
    Business Business Business https://www.businessbusinessbusiness.com.au/ AI, Async, Automation Hub https://enevergroup.thinkific.com/courses/aaah

    • 5 min
    Reasons Your Course Might Not Be Selling

    Reasons Your Course Might Not Be Selling

    As a course creator, one of the most frustrating things that can happen in your course creation journey is to have created a course, to feel like you're marketing it, and then find out that your course is not selling. Let’s explore some common reasons why your course may not be selling and provide actionable strategies to address each of these issues.

    Lack of Sufficient Marketing
    One of the primary reasons your course might not be selling is that you haven't actually marketed it enough. If people don't know about your course, they can't buy it. To overcome this, it is crucial to tap into evergreen marketing strategies and ensure that you are consistently promoting your course through various channels. Utilise tools like Meet Edgar to automate your promotional posts and videos on social media. Additionally, consider guest appearances on podcasts and explore guest speaking opportunities to expand your reach.

    The Course is not Addressing the Desired Problem
    Another possible reason for low sales is that your course may not be solving the problem that people are willing to pay to solve. It is essential to deliver what your audience wants and align your course content with their expectations. Take the time to understand the needs and desires of your target audience and incorporate this knowledge into your lessons. Communicating the value of your course and clearly outlining its benefits are key aspects of addressing this issue.

    Insufficient Communication of Value
    If potential customers cannot see the value in your course, they are unlikely to make a purchase. It is crucial to clearly communicate the benefits of your course and demonstrate how it can help them achieve their desired outcomes. Include detailed information about what the course includes and what participants will learn by the end. Additionally, highlight your expertise and value as an instructor in your biography to build trust and credibility.

    Incorrect Pricing
    Pricing your course incorrectly can significantly impact its sales. Ensure that your price point aligns with the perceived value and return on investment your course offers. Avoid pricing too low, as customers may question the quality and value they will receive. Conversely, pricing too high can deter potential buyers who do not see a compelling return on investment. Conduct market research and analyse competitor pricing to determine the optimal price for your course.

    Targeting the Wrong Audience
    Marketing your course to the wrong audience can lead to low conversion rates. Take the time to identify and understand your target audience's interests, needs, and preferences. Leverage highly targeted ads and promotional strategies to reach your ideal customers. Avoid wasting marketing opportunities by targeting individuals who are not interested in or do not have a need for your course.

    If you are struggling to sell your course, carefully consider the reasons outlined in this blog post and take actionable steps to address each issue. Be proactive in your marketing efforts, deliver what your audience wants, effectively communicate the value of your course, ensure correct pricing, and target the right audience. Remember, building a successful course takes time and dedication. Seek feedback from course creation communities, ask for help when needed, and give yourself time to establish credibility and connect with your audience.

    We hope these insights and strategies will help you increase the sales of your course. Happy course selling!

    Highlights

    [00:00:00] Why are your courses not selling
    [00:01:10] Insufficient marketing
    [00:03:04] What the audience wants and their willingness to pay
    [00:05:20] Communicate value
    [00:06:47] Incorrect pricing
    [00:07:06] Targeting the wrong audience
    [00:07:41] Competition, technical issues, timing, poor sales copy, and the risk of giving up too soon
    [00:08:51] Encouragement to persist, seek help, and give the course enough time to gain traction in the market

    Resources Men

    • 10 min
    Creating Your Course - Where Do You Start

    Creating Your Course - Where Do You Start

    Congratulations! You've decided to embark on the exciting journey of creating your own course. In this episode, we will explore the key steps to get you started in crafting a successful and engaging course.

    Whether you're an expert in a particular field or have a passion you want to share with the world, this guide will help you define your goals, choose the right topic, create a course outline, and much more. So, let's dive in and discover where to start with your course creation journey.

    Defining Your Goals
    Before diving into the course creation process, it's crucial to define your goals. Ask yourself, "What do I want to achieve with my course?" Understanding the purpose and desired outcomes of your course will help you stay focused and motivated throughout the creation process. Additionally, identifying your target audience and understanding what they will get out of your course is essential for effective course planning.

    Finding Your Course's Place in Your Business
    Now that you have a clear vision of your course goals, it's essential to consider where your course fits within your business offering. Take a step back and evaluate how your course aligns with your other products or services. By strategically positioning your course, you can create a cohesive and valuable experience for your customers. For example, if you offer one-on-one coaching or have other entry-level offerings, consider how your course can complement and enhance these existing offerings.

    Choosing the Perfect Topic
    Selecting the right topic for your course is a crucial step in ensuring its success. Ideally, you want to choose a topic that you are knowledgeable and passionate about. Your enthusiasm will shine through and engage your students. Additionally, consider what your target market is searching for. Using descriptive and straightforward titles for your course modules and lessons will increase the chances of your course being discovered and sought after by your audience.

    Creating an Effective Course Outline
    Once you have determined your topic, it's time to create a course outline. Begin by outlining the main points or modules you want to cover in your course. These modules will serve as the roadmap for your students' learning journey. Within each module, break down the main points into individual lessons. This division will keep the content digestible and prevent overwhelming your students. Remember, creating a cohesive and well-structured course outline will lead to a better learning experience for your students.

    Choosing the Right Course Format
    When it comes to course formats, you have several options to consider. Will your course be self-paced, a live workshop, or evergreen? Each format has its advantages and best suits different teaching styles and subject matters. Self-paced courses provide flexibility and allow students to progress at their own speed. Live workshops offer real-time interaction and engagement. Evergreen courses can be bundled with memberships and provide ongoing value. Consider your teaching style, the nature of your content, and the preferences of your target audience when choosing the right format for your course.

    Developing Engaging Content
    With your course outline and format in place, it's time to develop your course content. This step may include creating videos, tutorials, audio files, lectures, and interactive workbooks. Keep in mind that delivering engaging content is key to capturing your students' attention and driving their learning experience. Leverage different mediums to appeal to various learning styles and make your content as interactive and practical as possible.

    Deciding on the Right Delivery Platform
    Once you have your content ready, you need to choose a reliable and user-friendly platform to deliver your course. Thinkific, a renowned online course platform, offers a seamless experience for both course creators and students. Its features allow you to upload and organize your content, interact with

    • 6 min
    The Lifecycle of an Online Course

    The Lifecycle of an Online Course

    The course creation journey is a life cycle of its own. In this episode, we will explore the different stages of the life cycle of an online course.

    Understanding these stages and their respective elements will help you successfully navigate through your course creation journey.

    Planning and Development
    The first stage of the life cycle is the planning and development stage. Here, you will identify your goals, set objectives, define your target audience, and develop a course outline. Building a content plan is crucial at this stage. Consider using tools like the course credit circle planning sheets or guidebooks to assist you in this process. Additionally, booking a strategy session can provide valuable insight. The planning and development stage sets the foundation for creating a successful online course.

    Course Creation
    Once you have a solid plan in place, you move on to the course creation stage. Here, you bring your course content to life. This includes creating text, images, videos, quizzes, and other multimedia elements that will engage your learners. You may also develop assessments to evaluate your students' progress. As you progress through this stage, you start to fill in the learning structure established during the planning and development phase.

    Marketing and Promotion
    Marketing and promotion play a significant role in the success of your course. Consider starting your courses with pre-sale options, allowing interested individuals to pre-order and engage with your promotional materials. Create compelling landing pages, sales pages, and utilise social media channels to reach your target audience. Consider incorporating podcasts and other marketing strategies to generate interest and drive enrollments. Marketing and promotion efforts should be ongoing throughout the entire life cycle of your course.

    Enrollment and Delivery
    After successfully marketing your course, it's time for enrollment and delivery. This stage involves signing up students for the course and conducting the launch day. Choose a suitable learning management system, such as Thinkific, to facilitate the enrollment process and make the course content accessible to students. Determine whether your course will have a live component or be self-paced and evergreen. Be prepared to deliver the course content effectively, ensuring students receive the necessary support and materials.

    Evaluation and Assessment
    As learners progress through your course, it's crucial to evaluate their performance and provide assessments. Regularly monitor student progress and reach out for feedback. Quizzes, exams, and live interactions can help gauge comprehension and address any roadblocks students may encounter. This stage allows you to fine-tune the course content and make necessary improvements.

    Maintenance and Updates
    Once your course is launched, it requires maintenance and updates. Keep the material relevant and engaging by regularly updating and improving it. Monitor student engagement and satisfaction levels. Request reviews from satisfied students and utilise them as a marketing tool to attract new enrollees. Maintain an ongoing marketing journey by leveraging these reviews and appearing on podcasts to keep the course in the spotlight.

    Review and Renewal
    The final stage of the life cycle is the review and renewal phase. Continuously assess your plan and development, making any necessary additions or modifications to the course. Create new content to keep the course fresh and up-to-date. Update your marketing and promotion strategies to reflect these additions. Maintain the enrollment and delivery process, evaluate and assess student progress, and ensure course satisfaction. This cycle of review and renewal allows your course to evolve and remain relevant.

    Creating an online course is a process that involves several stages. Understanding the life cycle and its key components provides a roadmap for success. From planning and development to enrollment and del

    • 4 min
    Are You Sabotaging Your Course

    Are You Sabotaging Your Course

    As course creators, we often put ourselves in our own way when it comes to creating, launching, and marketing our courses. We may procrastinate, doubt our abilities, or fail to effectively promote our work. All of these behaviours can sabotage our success and prevent us from reaching our full potential.

    Here are some of the most common ways course creators sabotage themselves:


    Procrastination: We put off starting or finishing our courses, often due to fear or perfectionism.
    Lack of focus: We get distracted by other ideas and projects, and our courses never get completed.
    Imposter syndrome: We doubt our abilities and convince ourselves that our courses aren't good enough.
    Overcomplication: We make our courses too complex and overwhelming for our students.
    Not setting goals: We don't have a clear plan for our course creation journey, so we're more likely to give up.
    Not asking for help: We try to do everything ourselves, even when we don't have the expertise.
    Not engaging with students: We don't build relationships with our students before, during, or after the course.
    Not making the course engaging: We create boring and uninspiring content that our students don't want to learn from.
    Not marketing the course enough: We don't tell people about our courses, so they don't know they exist.
    Not seeking feedback: We don't ask for feedback from our students or colleagues, so we can't improve our courses.

    So how can we overcome these self-sabotaging tendencies?

    If you find that you are sabotaging your own course creation journey, there are a few things you can do to get back on track:


    Identify your sabotaging behaviours. The first step to overcoming a problem is to identify it. Once you know what you are doing that is holding you back, you can start to make changes.
    Create a plan. Break down your goals into smaller, more manageable steps. Create a timeline for yourself and stick to it.
    Ask for help. Don't be afraid to ask for help from others. There are many resources available to help you create and market your courses.
    Join a community: There are many online and offline communities of course creators who can support and encourage you.
    Celebrate your successes: Take the time to appreciate your accomplishments, no matter how small they may seem.
    Believe in yourself. You have something valuable to offer. Believe in yourself and your ability to create a successful course.

    Remember, you are not alone. Many course creators struggle with the same challenges that you do. But by overcoming these self-sabotaging tendencies, you can create a successful course that will help others.

    Highlights


    [00:00:00] The challenges course creators face in creating, marketing, and selling their courses.
    [00:00:42] How procrastination can hinder course creation
    [00:02:12] Lack of focus
    [00:02:50] Imposter syndrome
    [00:03:46] Overcomplication and asking for help
    [00:04:24] Setting goals
    [00:05:10] Sufficient time for course development
    [00:05:34] Engaging with students
    [00:05:54] Making the course engaging:
    [00:06:31] Marketing and promotion
    [00:07:11] Seeking feedback
    [00:07:59] Conclusion

    Resources


    Course Planning Sheets https://www.enevergroup.com.au/product/course-creators-circle-course-planning-sheets/ 
    The Course Creators Circle Guidebook https://www.enevergroup.com.au/product/the-course-creators-circle-course-creation-guidebook-create-that-course/ 
    The Course Creators Circle https://enevergroup.thinkific.com/courses/coursecreatorscircle 

    • 8 min
    How to Get and Keep Your Student's Attention

    How to Get and Keep Your Student's Attention

    As course creators, we need to keep our students engaged in the learning journey in order for them to get the most out of our courses. This can be challenging, but there are a number of things we can do to make it easier.

    This episode of the Course Creators Circle Podcast delves into essential strategies on how course creators can get and keep their student’s attention, focusing on attracting students to their courses and, most importantly, keeping them engaged throughout the learning journey.

    1. Getting Students' Attention

    To captivate students, course creators must provide high-quality educational marketing content that aligns with various learning styles. Personal connection matters; showing the creator's face establishes trust and familiarity, making the learning experience more engaging.

    2. Crafting an Appealing Landing Page

    The landing page should clearly communicate the course's benefits. A video introduction, coupled with concise text, icons, and images, can highlight what students will learn, creating an immediate visual impact. Utilising attention-grabbing elements like checklists enhances engagement.

    3. Engaging Welcome Sequence and Nurture Series

    Upon enrolment, a welcome video outlining the course's format and learning outcomes is crucial. For longer courses, implementing a nurture sequence via emails supports students throughout their journey, providing reminders and support. Personalised nurture emails also maintain student engagement and motivation.

    4. Interactive Learning and Varied Teaching Approaches

    Incorporating interactive elements like quizzes and workbooks keeps students engaged. Varied teaching methods, including videos, audio recordings, and multimedia presentations, prevent monotony. Allowing students to submit work fosters a sense of participation and achievement, enhancing their motivation to continue.

    5. Evergreen Self-Paced Courses

    Structured courses should offer a clear outline, a tour of materials, diverse lesson formats, and robust support through nurture sequences. Celebrating students' progress with interactive tools using plaYEAH adds a sense of achievement, ensuring they stay motivated to complete the course.

    6. Membership Bundles for Continuous Learning

    Bundling courses into memberships creates a supportive community. Live sessions, Q&A sessions, and expert sessions enhance interaction. This model ensures continuous engagement, as students can join at any stage, creating a sense of community and support.

    7. Live Cohorts and Challenges

    Live cohort programs and challenges maintain momentum by offering time-bound, intensive learning experiences. These short-term programs provide quick wins and often lead to long-term engagement in memberships. Structured challenges ensure active participation and create a sense of achievement upon completion.

    Additional Tips:

    Show your face in your course: Students are more likely to engage with a course if they feel like they know and trust the instructor. Make sure to show your face in your video lessons and other course materials.

    Use a variety of teaching methods: Different students learn in different ways. Mix up your teaching methods to keep things interesting and engaging for everyone.

    Provide opportunities for interaction: Students are more likely to stay engaged if they have opportunities to interact with the instructor and other students. This could be done through discussion forums, live Q&A sessions, or group projects.

    Make it easy for students to get help: If students are struggling, they should be able to easily get help from the instructor or other students. Make sure to provide clear instructions on how to get help in your course materials.

    Conclusion

    Course creators can keep their students engaged by implementing a combination of interactive elements, varied teaching approaches, and continuous support mechanisms. Personal connections, interactive tools, and diverse learning experiences play pivotal roles in creatin

    • 7 min

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