The Spiral Marketing Podcast The Spiral Marketing Podcast

Peter Corbett has one more awards than most people dare to aspire to: 30 under 30, 40 under 40, Tech Titan of the Year (twice!), Global Shaper, CEO for the Ad Age Small Agency of the Year, many more and another accolade listeners will certainly appreciate: successfully exited/retired well before the age of 40. How did he do it? What makes him and his approach different? What is he doing now?

Seth Greene is a nationally recognized marketer and the only person to be nominated three times for the GKIC Dan Kennedy Marketer of the Year Award.

He’s our latest guest on the Spiral Marketing Podcast to tell businesses and entrepreneurs there’s a light at the end of this dark tunnel we’re in.

If you feel your business or entrepreneurial endeavor can bring more value to the market as competitors struggle to virtualize their business, this episode can explain the big picture about what you should pay attention to.





Check out the full show notes here:

https://www.spiralmarketing.com/podcast/episode-50-market-domination-with-seth-greene/

https://youtu.be/ZSQTyJFQQdc





“It's a time for us to start to be more disciplined around the way we position ourselves."

Tara Clever is the Vice President of Marketing at MarginEdge, a company that streamlines key processes for restaurants. She's on this episode to discuss how the pandemic can lead to opportunities with the right data and empathy.



Has your value proposition changed? Customer data is now more important than since the pandemic changed spending behaviour.



Examining this new climate through the lens of marketing, sales, and an entrepreneurial spirit, can lead to new avenues of opportunities to build long lasting business relationships.

“Are we saying something meaningful? Are we saying what's already been said?”

Just a few of the points you’ll learn in this episode:



The discipline it really takes to cut through the noise of the unnecessary





How companies find creative ways to modify their business model





What you should do when everything you know about your business will change





Why certain brands will achieve more success over competitors as customers become more digitally savvy



“We understand the pain, we know the lingo, this is part of our DNA.”

Marketers



 The role of transparency between companies and customers

 What you should take away from a crisis

  The benefits of seeing the world through an experimental lens (agile startups to seasoned ventures)

 How data can minimize the “blame game” to optimize growth strategies



Entrepreneurs



 What does your community expect from you during changing times?

 Why entertain the possibility of failure and success equally?

 Why it's not a good idea to make assumptions about what your customers want



"Most owners and operators have a story that connects them to the product or company that they've built."

Where to learn more about and reach Tara Clever:



marginedge.com





Tara’s LinkedIn

"I started at the Smithsonian when marketing wasn't even a thing."

Atokatha Ashmond Brew learned valuable lessons during her time working at The Smithsonian. Little did she know exploring the past at the world's largest museum would lead her to analyze past buying decisions around consumer behavior across many non-profit and for-profit organizations.

Atokatha Ashmond Brew is a Senior Director for Client Marketing & Strategic Communications. She specializes in branding, strategic marketing, and communication to build excitement for brands and pinpoint profit opportunities.

Atokatha is always asking herself how do we predict performance? How do we effectively market products, services, and measure growth?

She discusses what it takes to be a high-energy marketeer/entrepreneur and the opportunities in disguise during changing times.

“What we knew yesterday continues to change.”

Just a few of the points you’ll learn in this episode:



The importance of enthusiasm for our work 

Machine Learning and predictive analytics (effective money management)

Why it's so important to monitor tasks beyond simple spreadsheets!

How can you tactfully use information portals?



“If you want to specialize in a particular area, you still need to understand other disciplines of marketing to put it all together. ”

Marketers 



 How can "smart data" improve content for your audience?

 Why is the past behavior of your target audience so important?

 Online certifications that are as helpful as traditional institutions 

 What do hirers look for when choosing a new marketer?



Entrepreneurs



 What's a helpful way to measure your progress? (Observing other organizations)

 Interested in building a team? Which skills should you prioritize?

 How to pivot your appeal to shifting conditions (especially pandemic times)

 Why it's important to stick to the facts of each day (webinars, podcasts, AMAs)



"When we are working, we're still a human unit."

Where to learn more about and reach Atokatha Ashmond Brew and references mentioned:



Linkedin Profile

Nonprofit HR

Covid-19 Portal 

Learn from the creative geniuses behind the ads for Squatty Potty, ClickFunnels, Poo-Pourri & the Purple Mattress with Benton Crane of the Harmon Brothers here!

Welcome to the Marketing Minute! We’re a short-form story-driven podcast designed to provide value and industry insight—all in under ten minutes. Every episode, we invite an expert guest to answer three questions: What’s your favorite story for marketing communications professionals? What were the insights gained? Why do you do what you do? It’s all the value and nothing else. Succinct. Insightful. Actionable. Give us a listen, subscribe, and follow! 3-2-1. Done.





When I was about 12 years old, my pediatrician found that I had ADHD. This was no surprise to my exhausted parents, and Ridellan was prescribed. I remember one of my friends snapped her fingers in front of me and said “Hey, Karl are you in there?“ I was there, and I was paying attention. “I see you snapping your fingers,“ I said, feeling like my personality had been pulled out of my body.

It wasn’t a fun experience, but I learned to find solutions that met my needs. I still got distracted, of course. The difference was that I found my unique perspective lent itself to creating solutions that other people didn’t see. It’s allowed me to build several successful companies and grow hundreds of brands.

The point is, I learned I had options:



I didn’t have to accept what others believe were short-comings

One prescribed solution isn’t always the right one

Each of us has the power inside of us to overcome obstacles

And seeing things differently, is a good thing.  Sometimes, a very good thing.



It’s been my lifelong passion to come up with creative solutions that serve people. I’m doing it now everyday through a digital marketing and media company, as well as by hosting this short-form show.

On every episode, a subject matter expert delivers a relatable story, the insights to learn from that story, and why they do what they do, as I have just done in just a few minutes. It’s perfect for busy professionals with a modern attention span.

I’m Karl Boehm, your host and guest for this episode. I’m the CEO and founder of Spiral Marketing, and this is the Marketing Minute.