537 episodes

We teach restaurants and pizzerias how to use social media to grow their business. With our Podcast-Social Media Courses- Mastermind-Live Shows and much more. Visit www.Smartpizzamarketing.com to see how we can help you. Interviews with pizza entrepreneurs and marketing experts.

Smart Pizza Marketing Podcast Smart Pizza Marketing

    • Business
    • 5.0 • 114 Ratings

We teach restaurants and pizzerias how to use social media to grow their business. With our Podcast-Social Media Courses- Mastermind-Live Shows and much more. Visit www.Smartpizzamarketing.com to see how we can help you. Interviews with pizza entrepreneurs and marketing experts.

    SPM #520: How To StreamLine Your Pizzeria / Al The Pizza Buddha

    SPM #520: How To StreamLine Your Pizzeria / Al The Pizza Buddha

    In this episode, Bruce Irving interviews Al the Pizza Buddha, a pizza consultant who helps pizzerias with their operations and systems. They discuss the challenges of automation in the pizza industry and the importance of documentation and training. Al shares his process for assessing a pizzeria and improving its operations. They also talk about the different costs of opening a pizzeria and the benefits of hiring a pizza consultant. Al provides his contact information for those interested in his services.



    Chapters

    00:00 Introduction and Overview

    01:08 New Style of Video

    03:04 SPM Magazine Launch

    04:02 Restaurant Systems Pro

    05:28 Introduction of Al the Pizza Buddha

    05:58 Al's Background and Consulting Services

    07:25 Consulting Process and On-Site Visits

    09:23 Experience with Zoom Pizza

    10:22 Automation in the Pizza Industry

    11:18 Challenges of Automation

    12:37 Importance of Documentation and Systems

    13:54 Different Dough Processes

    15:20 First Steps in Assessing a Pizzeria

    19:57 The Challenges of Managing a Pizzeria

    21:42 The Importance of Documentation and Training

    23:05 Using Technology to Improve Operations

    24:27 Using Spreadsheets and Tablets for Dough Calculations

    25:24 The Importance of Consistency and Attention to Detail

    26:50 Different Costs of Opening a Pizzeria

    28:41 Different Pizza Styles and Recipes

    29:33 The Challenges of Offering Different Pizza Styles

    30:49 The Cost of Hiring a Pizza Consultant

    35:26 Where to Find Al the Pizza Buddha

    38:45 Conclusion and Outro



    MY OTHER SOCIALS:

    🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -   

     

    🌍  My website / blog - https://www.smartpizzamarketing.com

    🐦  Twitter - https://twitter.com/spmpod

    📸  Instagram - https://instagram.com/smartpizzamarketing

    📱  TikTok - https://www.tiktok.com/@smartpizzamarketing

    👨‍💻  Linkedin - https://www.linkedin.com/in/smartpizzamarketing

    🎥  Facebook - https://www.facebook.com/smartpizzamarketing




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    • 39 min
    SPM #519 Talking Pizza w/ Sean from Madison Ave Pizza

    SPM #519 Talking Pizza w/ Sean from Madison Ave Pizza

    In this episode, Bruce Irving interviews Sean from Madison Avenue Pizza Company. They discuss Sean's journey of starting a pizzeria, the challenges and benefits of running a dine-in restaurant, the importance of a focused menu and fresh ingredients, and the impact of a full bar on the business.



    Chapters

    00:00 Introduction

    00:39 Sean's journey of starting a pizzeria

    01:09 Marketing tactics and special pizza

    04:30 Background of Madison Avenue Pizza

    05:28 Transition to a dine-in restaurant

    06:24 Benefits and challenges of dine-in vs. delivery

    07:17 Managing a growing restaurant

    08:46 Importance of a focused menu and fresh ingredients

    09:43 The value of making everything in-house

    11:04 Sean's experience in the restaurant industry

    12:02 Initial sales and financial challenges

    14:26 The journey to profitability

    19:05 The 32-inch pizza and its marketing value

    22:39 The popularity of the 32-inch pizza

    23:53 The challenges and benefits of the 32-inch pizza

    25:44 The power of social media marketing

    26:12 The limitations of point of sale systems

    28:08 Custom pizza boxes and marketing value

    29:04 The strengths and weaknesses of the Thrive POS system

    31:18 The excitement of the upcoming summer season

    36:16 Delivering pizza on a boat

    39:10 Where to find Madison Avenue Pizza

    39:36 Upcoming launch of SPM Magazine

    40:05 Conclusion



    MY OTHER SOCIALS:

    🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -   

     

    🌍  My website / blog - https://www.smartpizzamarketing.com

    🐦  Twitter - https://twitter.com/spmpod

    📸  Instagram - https://instagram.com/smartpizzamarketing

    📱  TikTok - https://www.tiktok.com/@smartpizzamarketing

    👨‍💻  Linkedin - https://www.linkedin.com/in/smartpizzamarketing

    🎥  Facebook - https://www.facebook.com/smartpizzamarketing




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    • 40 min
    SPM #518: SPM Magazine Issue #1 (Thank you)

    SPM #518: SPM Magazine Issue #1 (Thank you)

    Bruce Irving introduces SPM Magazine and discusses the contributors and excitement surrounding its release. He explains the reason for starting the magazine and the desire to provide a platform for pizza people to share their ideas and experiences. Bruce highlights the alternative nature of the magazine and its focus on inclusivity. He gives shoutouts to advertisers and reveals the cover of the first issue featuring Erica Barrett.



    Chapters

    00:00 Introduction and Background

    00:58Contributors and Excitement

    02:45Open Call for Contributors

    03:14Reason for Starting the Magazine

    04:14Alternative to Traditional Pizza Magazines

    05:11Shoutouts to Advertisers

    06:37Cover of the First Issue

    07:58Article: Eight Deadly Hiring Mistakes Restaurants Make

    08:57Article: A Little Slice of Advice

    09:55Article: Laying the Foundation - Why Team Building Matters

    10:24Article: Tech Driven Pizza Concept

    11:19Article: Don't Feed the Internet Trolls

    12:16Article: Must Try Pizzas According to Pizzeria Owners

    12:47Article: Eight Steps to Grow and Scale Your Pizzeria

    13:44Article: Passing the Pepperoni

    14:39Article: Is Franchising the Right Path for You?

    15:09Article: Crab Rangoon Pizza Recipe Guide

    16:05Improving Future Issues

    18:28How to Contribute to the Magazine



    Get your copy: https://smartpizzamarketing.com/spm-magazine/


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    • 20 min
    SPM #517: Make $$ W/ Privte Events - Cory from Rise Pizza & Catering

    SPM #517: Make $$ W/ Privte Events - Cory from Rise Pizza & Catering

    In this conversation, Cory shares his journey in the pizza business. He started with a physical location, then transitioned to a pop-up catering business. After selling his bakery and starting a cleaning business, Cory returned to his passion for pizza and now operates a mobile pizza trailer. He discusses the types of ovens he uses and the Neapolitan-inspired menu he offers. Cory also shares his strategies for getting customers and booking events. Despite the challenges, his pizza business has experienced success and growth.



    Chapters

    00:00 Introduction and Background

    01:05 Starting a Pizza Business

    03:06 Pizza Oven and Menu

    04:42 Getting Into Pizza

    06:11 Running a Pizza Shop

    07:23 Transitioning to a Cleaning Business

    08:44 Returning to Pizza

    10:03 Getting Customers and Events

    11:08 Success and Growth



    MY OTHER SOCIALS:

    🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -   

     

    🌍  My website / blog - https://www.smartpizzamarketing.com

    🐦  Twitter - https://twitter.com/spmpod

    📸  Instagram - https://instagram.com/smartpizzamarketing

    📱  TikTok - https://www.tiktok.com/@smartpizzamarketing

    👨‍💻  Linkedin - https://www.linkedin.com/in/smartpizzamarketing

    🎥  Facebook - https://www.facebook.com/smartpizzamarketing




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    • 32 min
    SPM #516: From Food Truck to Storefront: Pie 95 Pizza's Business

    SPM #516: From Food Truck to Storefront: Pie 95 Pizza's Business

    In this episode, Bruce Irving interviews Evan, the owner of Pi 95 in Jacksonville, Florida. They discuss Evan's journey from starting as a food truck to opening a brick and mortar location. They also talk about the importance of being part of the community and providing excellent customer service. Evan shares his experience in the culinary industry and the evolution of pizza styles. They also touch on the rise of home pizza making and the accessibility of pizza cooking methods.



    Chapters

    00:00 Introduction and Background

    03:01 Starting Pi 95 as a Food Truck

    05:54 Transitioning to a Brick and Mortar Location

    06:54 The Cost of Starting a Food Truck

    08:18 Selling the Food Truck and Opening a Storefront

    10:17 The Importance of Being Part of the Community

    12:31 Reflecting on the Journey and Success

    15:54 Transitioning from Fine Dining to Pizza

    17:20 The Evolution of Pizza Styles

    19:45 Learning and Growing in the Culinary Industry

    20:43 The Importance of Staging and Learning from Others

    23:02 The Accessibility of Pizza Making

    25:22 The Pizza Scene in Florida

    27:20 The Rise of Home Pizza Making

    29:18 Pizza Classes and Teaching Others

    31:41 Using Alternative Pizza Cooking Methods

    33:37 The Earthstone Oven and Delivery Services

    36:31 The Importance of Customer Service

    39:14 The Decline of Hospitality in the Industry

    41:08 Attracting and Retaining Good Employees

    43:25 Building a Family Atmosphere in the Restaurant

    44:18 Where to Find Pi 95 and Connect with Evan

    44:48 Closing Remarks and Call to Action



    MY OTHER SOCIALS:

    🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -   

     

    🌍  My website / blog - https://www.smartpizzamarketing.com

    🐦  Twitter - https://twitter.com/spmpod

    📸  Instagram - https://instagram.com/smartpizzamarketing

    📱  TikTok - https://www.tiktok.com/@smartpizzamarketing

    👨‍💻  Linkedin - https://www.linkedin.com/in/smartpizzamarketing

    🎥  Facebook - https://www.facebook.com/smartpizzamarketing

     




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    • 41 min
    SPM #515: Q&A (Marketing - Gen X - Slow Sales)

    SPM #515: Q&A (Marketing - Gen X - Slow Sales)

    In this episode of the Smart Pizza Marketing podcast, host Bruce Irving answers questions from the audience about marketing strategies for pizzerias. He discusses community involvement strategies, the pros and cons of offering specialty pizzas, boosting sales during slow times, dealing with GenX employees, getting customers to try unique pizza, marketing new items, and handling unsatisfied customers. The episode concludes with a reminder to visit the Smart Pizza Marketing website and social media channels for more information and resources.



    Chapters

    00:00 Introduction and Q&A Format

    06:20 Community Involvement Strategy

    08:46 Offering Specialty Pizzas

    11:10 Boosting Sales During Slow Times

    14:20 Dealing with GenX Employees

    18:08 Getting Customers to Try Unique Pizza

    19:59 Marketing New Items and Slow Times

    23:20 Handling Unsatisfied Customers

    26:36 Conclusion



    MY OTHER SOCIALS:

    🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -   

     

    🌍  My website / blog - https://www.smartpizzamarketing.com

    🐦  Twitter - https://twitter.com/spmpod

    📸  Instagram - https://instagram.com/smartpizzamarketing

    📱  TikTok - https://www.tiktok.com/@smartpizzamarketing

    👨‍💻  Linkedin - https://www.linkedin.com/in/smartpizzamarketing

    🎥  Facebook - https://www.facebook.com/smartpizzamarketing

     

    Learn from us:  https://www.smartpizzamarketing.com/mastermind

    Work with us: https://www.smartpizzamarketing.com/zip

     

    Gear Used for this:

    Cannon g7x: https://amzn.to/2TaMJql

    Cannon Rebel t6ii:  https://amzn.to/31r2yhg

    At2020 microphone: https://amzn.to/3jhh1lM

    Ring Light: https://amzn.to/34eMPUr

    Scarlett mixer: https://amzn.to/3m1fNNx

     

    Contact Us: 

    P.O. Box 82 

    Swampscott MA 01907




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    • 27 min

Customer Reviews

5.0 out of 5
114 Ratings

114 Ratings

FamousPizzaBethel ,

The BEST Pizza Podcast!🍕💪

A MUST for both newbies & veterans in the pizza industry! Tons of great information. Great job Bruce!

Aliengrenades ,

Great Information

Love the podcast! Keep up the great work!

David M Long ,

Great business podcast

Thanks for the good content Bruce!

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