The B2B Mix Show Stacy Jackson | Alanna Jackson

Is Account-Based Marketing (ABM) part of your current sales and marketing strategy? Or maybe you're considering implementing it into your process? You've probably heard a lot about ABM; however, we are going to take a slightly different look at it to help you take your ABM efforts to the next level.

On this episode, we chat with Billy Bateman [https://www.linkedin.com/in/billy-bateman/] the Co-Founder of ChatFunnels [https://getsignals.ai/], a digital conversation analytics and optimization solutions provider. He has a background in digital marketing, business operations, and entrepreneurship.

In this episode, Billy shares ways to improve your ABM efforts:

* How to organize your sales and marketing teams to work together as a single ABM team with a single purpose and how to clearly define roles and shared metrics.
* Tips for building your Ideal Customer Profile (ICP) to ensure both sales and marketing are on the same page.
* How sales and marketing should work together to perfect messaging and promotion/outreach.
* How to make the handoff from marketing to sales work.
* How to manage the process when you have disparate systems.
* How to ensure the marketing goals support the sales goals and address the misalignment of goals that create friction between the two teams.

Want to connect with Billy?

* Connect with him on LinkedIn [https://www.linkedin.com/in/billy-bateman/]
* Website - ChatFunnels [https://getsignals.ai/]

About The B2B Mix

The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by The B2B Mix [https://theb2bmix.com/] agency. Need help with your B2B online presence? Let's talk!

Connect with us on social media:

The B2B Mix Show — Twitter [https://twitter.com/B2BMixShow], Instagram [https://www.instagram.com/b2bmixshow/], LinkedIn [https://www.linkedin.com/showcase/the-marketing-mix-podcast], Facebook [https://www.facebook.com/B2BMixShow/]

Stacy Jackson — Twitter [https://twitter.com/Stacy_Jax], LinkedIn [https://www.linkedin.com/in/stacyjax/]

Alanna Jackson — Twitter [https://twitter.com/Alanna_Jax], LinkedIn [https://www.linkedin.com/in/alannajax/]

Do you struggle creating meaningful connections with fellow leaders? You're not alone. Many executives find it difficult to make real connections in todays business world. Many turn to online groups to try and forge connections and seek advice; however, many groups fall short of creating an atmosphere that promotes building meaningful relationships. But there are groups out there that have mastered the art of groups. CORE Connect is one of those groups. Meagan DeMenna is the Chief Growth Officer at CORE Connect and she shares her thoughts on how to build stronger relationships to improve your performance.

In this episode, Meagan shares:

* What CORE Connect is.
* What were the issues or gaps that led them to create CORE Connect.
* Why sales and marketing executives are hesitant to be vulnerable in groups.
* Figuring out what type of group is right for you and when you're ready to join a more in depth group like CORE Connect.
* What benefits can someone experience from joining a group.
* How the lack of "real life' connections between professionals led us to the point where we have to be more intentional about joining groups like CORE Connect.
* What you get with the CORE Connect membership.

About Meagan DeMenna

Meagan DeMenna is the Partner and Chief Growth Officer at CORE Connect, a private network for executives to forge meaningful relationships with fellow leaders who want to maximize their quality of life while keeping their careers interesting. She lives in Phoenix, Arizona with her husband and two sons.

Want to connect with Meagan?

* Connect with her on LinedIn [https://www.linkedin.com/in/socialmeagan/]

Find out more on CORE Connect [https://www.thinkwarwick.com/#/portal/]

About The B2B Mix

The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by The B2B Mix [https://theb2bmix.com/] agency. Need help with your B2B online presence? Let's talk!

Connect with us on social media:

The B2B Mix Show — Twitter [https://twitter.com/B2BMixShow], Instagram [https://www.instagram.com/b2bmixshow/], LinkedIn [https://www.linkedin.com/showcase/the-marketing-mix-podcast], Facebook [https://www.facebook.com/B2BMixShow/]

Stacy Jackson — Twitter [https://twitter.com/Stacy_Jax], LinkedIn [https://www.linkedin.com/in/stacyjax/]

Alanna Jackson — Twitter [https://twitter.com/Alanna_Jax], LinkedIn [https://www.linkedin.com/in/alannajax/]

Have you considered hosting a virtual conference but are unsure where to start? Well, this episode is for you!

We sat down with Ollie Whitfield, Demand Gen Team Lead (formerly Growth Marketing Manager) at VanillaSoft [https://vanillasoft.com/], to talk about how the VanillaSoft-Autoklose [https://autoklose.com/] team pulled off its Growth Month [https://hey.autoklose.com/growth-month-session-recordings] event in June 2022. 

Under Ollie's leadership, the team surpassed registration goals and pulled off a month-long event consisting of over 40 sessions led by sales and marketing experts.

Listen in to learn more about:
* Why Ollie opted for a month-long vs. "a couple of days" long event
* The operational and administrative details that go into pulling off a virtual conference
* Selecting speakers and setting expectations for speakers to help promote (based on lessons learned)
* And more


Want to connect with Ollie? 

Connect with him on LinkedIn [https://www.linkedin.com/in/olliewhitfield/] and be sure to check out his TikTok account, @olliewhitfield96 [https://www.tiktok.com/@olliewhitfield96].

Do you struggle to demonstrate your content's effectiveness? Are you trying to attribute revenue to your content efforts? Our guest, Steffen Hedebrandt, CMO of Dreamdata [https://dreamdata.io/], is the expert you need to connect with.

In this episode, Steffen joins us to discuss:
* the importance of building a revenue-focused content marketing plan 
* why you should view the impact of content touches throughout buyer journey stages (rather than "last" or "first" touch only
* how this approach can help guide and justify time, resources, and spend on content marketing 


About Steffen Hedebrandt

Steffen Hedebrandt, Chief Marketing Officer at Dreamdata a Revenue Attribution Platform that collects, joins and cleans all data to give an insightful value to your business.

Steffen is a subject matter expert in connecting marketing activities with revenue. He has an exceptional growth mindset, is data-driven by heart and loves all parts of scaling the commercial side of a business.

A notorious growth hacker with a successful track record of scaling businesses and building teams at Upwork and Airtame, Steffen knows the pain points of rapidly scaling marketing and growth firsthand.

Want to connect with Steffen?
Find him on LinkedIn at https://www.linkedin.com/in/steffenhedebrandt/.



About The B2B Mix

The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by The B2B Mix [https://theb2bmix.com/] agency. Need help with your B2B online presence? Let's talk!

Connect with us on social media:The B2B Mix Show — Twitter [https://twitter.com/B2BMixShow], Instagram [https://www.instagram.com/b2bmixshow/], LinkedIn [https://www.linkedin.com/showcase/the-marketing-mix-podcast], Facebook [https://www.facebook.com/B2BMixShow/]Stacy Jackson — Twitter [https://twitter.com/Stacy_Jax], LinkedIn [https://www.linkedin.com/in/stacyjax/]Alanna Jackson — Twitter [https://twitter.com/Alanna_Jax], LinkedIn [https://www.linkedin.com/in/alannajax/]

We're super excited to share this episode where we talk with brand strategist and designer Danielle Devening-Limon. She helped us transition from "Jackson Marketing" to "The B2B Mix." 

Danielle talks with us about the process she takes with a typical client when it comes to a brand refresh (or total rebrand) and walks through some of the steps she takes with clients to achieve their goals with a website redesign.

Want to get in touch with Danielle? She's most easily reached by email (she gives her email address at the end of the episode). 

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About The B2B Mix Show

The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by The B2B Mix [https://theb2bmix.com/] agency. Need help with your B2B online presence? Let's talk!

Connect with us on social media:

The B2B Mix Show — Twitter [https://twitter.com/B2BMixShow], Instagram [https://www.instagram.com/b2bmixshow/], LinkedIn [https://www.linkedin.com/showcase/the-marketing-mix-podcast], Facebook [https://www.facebook.com/B2BMixShow/]

Stacy Jackson — Twitter [https://twitter.com/Stacy_Jax], LinkedIn [https://www.linkedin.com/in/stacyjax/]

Alanna Jackson — Twitter [https://twitter.com/Alanna_Jax], LinkedIn [https://www.linkedin.com/in/alannajax/]

On this episode of The B2B Mix Show, Stacy and Alanna talk with Vedran Rasic, Founder & CEO of LeadDelta [https://leaddelta.com/], about ways people can improve their LinkedIn game in 2022. 

Ved (that's what we call him 🙂) shares:

* Some background on LeadDelta
* How LeadDelta is different than a premium LinkedIn subscription
* Tips on messaging for LinkedIn from the eBook, 50 Proven LinkedIn Messages To Use In 2022 [https://resources.leaddelta.com/ebook-linkedin-message-templates]

Want to connect with Ved? Look for Ved on LinkedIn [https://www.linkedin.com/in/vedranrasic/].

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About The B2B Mix Show

The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by The B2B Mix [https://theb2bmix.com/] agency. Need help with your B2B online presence? Let's talk!

Connect with us on social media:

The B2B Mix Show — Twitter [https://twitter.com/B2BMixShow], Instagram [https://www.instagram.com/b2bmixshow/], LinkedIn [https://www.linkedin.com/showcase/the-marketing-mix-podcast], Facebook [https://www.facebook.com/B2BMixShow/]

Stacy Jackson — Twitter [https://twitter.com/Stacy_Jax], LinkedIn [https://www.linkedin.com/in/stacyjax/]

Alanna Jackson — Twitter [https://twitter.com/Alanna_Jax], LinkedIn [https://www.linkedin.com/in/alannajax/]